ABOUT THE PROJECT

XTB, a leading forex and CFD broker, sought to enhance their social media presence and brand consistency in the MENA region. Recognizing the importance of a strong digital presence, XTB aimed to create a unified brand image that resonates with its diverse audience. Our goal was to develop a cohesive social media strategy that not only built brand consistency but also delivered high-quality seasonal designs to engage users effectively.

CHALLENGE

XTB faced the challenge of maintaining brand consistency across various social media platforms while catering to the unique cultural and linguistic needs of the MENA region. Additionally, the company needed to create seasonal designs that reflected local festivities and market trends without deviating from the core brand identity. This required a deep understanding of the target audience and the ability to harmonize global brand guidelines with regional preferences.

OUR SOLUTION

To address these challenges, we developed a comprehensive social media design strategy for XTB. We started by creating a brand guideline tailored to the MENA region, ensuring all social media content adhered to a unified visual style. Next, we designed a series of seasonal templates that could be easily adapted for various holidays and market events. Our approach involved close collaboration with XTB's marketing team to ensure that every piece of content was culturally relevant and aligned with the brand's voice. The result was a significant improvement in brand consistency and engagement across XTB's social media channels in the MENA region.