ABOUT THE PROJECT

The Prop Academy (TPA), a Dubai-based prop-trading firm startup, approached us with a vision to establish a strong brand identity and a robust digital presence. As a new player in the prop-trading industry, TPA needed a comprehensive branding solution, including a logo, brand guidelines, website, and trading portal design. The aim was to create a distinctive and professional brand that would attract traders and investors alike, ensuring a seamless user experience across all digital touchpoints.

CHALLENGE

The primary challenge was the tight timeline. TPA needed a quick Minimum Viable Product (MVP) to launch their services as soon as possible. This urgency required us to expedite the design and development process without compromising on quality. Balancing the need for speed with the necessity of creating a high-impact, professional brand identity was a critical aspect of this project. Additionally, the trading portal had to be intuitive and secure, meeting the expectations of seasoned traders.

OUR SOLUTION

To meet TPA's needs, we adopted an agile approach to design and development. We started by creating a modern and memorable logo that encapsulated TPA's brand ethos. Next, we developed comprehensive brand guidelines to ensure consistency across all platforms. For the website and trading portal, we focused on a user-centric design, prioritizing ease of navigation and robust security features. By leveraging efficient project management and regular client feedback, we delivered a fully functional MVP within the required timeframe. The result was a cohesive and professional brand identity, a user-friendly website, and a secure trading portal, all ready for TPA's rapid market entry.